Mikaela Friedman Branding

A branding concept for Austin artist, Mikaela Friedman. The aesthetic is inspired by Mikaela’s colorful art, fashion sense, and personality with a nod to the southern 90s kid that she is. The system is playfully put together with patterns and icons that are interchangeable and can adapt to different mediums and platforms.

Photography courtesy of Mikaela Friedman.