Godless Goods Branding

A branding system for a one-woman candle business operating out of Indianapolis. The look and feel is inspired by an amalgamation of art deco, art nouveau, and the late 1960s. The 1960s were a cultural upheaval with the Civil Rights movement, the position of women, theological radicalism, Stonewall fronting the gay liberation movement, and a new era of limitless possibilities. These handcrafted artisan candles celebrate human sensuality and illicit curiosity and wonder.

Photography courtesy of Sarah Bartels.